Why web design is important

As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at five reasons web design is important.

1. It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

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2. It aids your search engine optimization (SEO) strategy

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Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web designer that knows what they’re doing.

3. It sets the impression for customer service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new business directory.

Design With Prebuilt Themes

GeoDirectory is one of the most complex and feature rich WordPress plugins out there and it needs a suitable theme design to present it correctly and across multiple devices.

It is very important to make the website 100% responsive so it adapts perfectly to any device or screen resolution. Both site menus must automatically change to mobile menu versions on small screens.

There are a number of ready made themes available including excellent themes and theme development offers from GD themselves.

Alongside the functional complexity of GeoDirectory there is the look and feel capability depending on theme and page usage. The extensive use of css throughout the application allows just about any design change conceivable.

Design With Builders

GD is compatible with theme and page builders such as Elementor, Divi, and Beaver Builder. One thing to remember is that what you need has probably been done before.

Use my experience to bring your requirements and your builder together in the most effective way.

Design With Code

Whatever theme or builder you choose one thing is certain – you will need some additional code and modifications. I have a library of modifications that improve the functionality, increase the visibility, and enhances your customer’s and visitor’s experience.

Looking to build a system with GeoDirectory?

Request an estimate here.