SEO stands for Search Engine Optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google or other search engines.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. Simple right? Well, it might need a little help.
Google is still the number 1 when it comes to search engines but Bing, Yahoo, , DuckDuckGo and others shouldn’t be ignored. However, in a new installation it makes sense to concentrate on Google so what do we need?