SEO stands for Search Engine Optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google or other search engines.

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. Simple right? Well, it might need a little help.

Native SEO

With Geodirectory native SEO is possible when the Post Types extension is installed. This allows header and description tags to be optimised but the users must be educated bin how to use best practice create a listing.


RankMath is an excellent tool for SEO. It will handle the tags and sitemaps for the entire site and allow different listing types to be discovered independently. RankMath has millions of satisifed users.


Yoast is the most popular SEO tool in the WordPress world. Yost is a good choice for those familiar with the toll and it also offers similar functionality as RankMath if the Premium version is installed

Google is still the number 1 when it comes to search engines but Bing, Yahoo, , DuckDuckGo and others shouldn’t be ignored. However, in a new installation it makes sense to concentrate on Google so what do we need?

Search Console

Google Search Console is essential if you are to understand how and why web users find (or don't find) your website. One of the keys to Google Search Console that is often overlooked is the sitemap xml file that tells Google Search where to look.

Google Analytics

Google Analytics is responsible for ranking your website content when users search for a word or phrase. Controlling how Google views your content when it's crawler bot indexes your site is incredibly important and should be in place prior to golive.

Site Kit

Google Site kit connects your website to Google Search Console, Google Analytics and Google Ads. It allows you view and react to stats from right inside your website. Google Site Kit is an essential feature of any commercial business directory.

SEO can be included in my Bespoke Development Service or it can be added to an existing directory.  Use this service to get ranked higher!